MLM or Multi-Level Marketing, is a strategy that companies use to encourage their prevailing distributors to hire new distributors by paying these prevailing distributors a share of the new recruit’s sales. Commonly known as Network Marketing or Direct Marketing, the distributors own the advantage of making money through the direct sales of products to clients or consumers.
As with all MLMs, the real money to be made isn’t in selling their products but in recruiting more people to join your team (basically, doing the work for you). So the real winners are the person who started the business and the very first people she recruited. This top of the pyramid is also where all of the success stories tend to come from. Among the most vulnerable to these pyramid schemes are people in smaller towns and rural areas. Market saturation prevents growth in a small town, because once everyone you know starts selling it, no one can make any money and you’ve essentially created your own competition.