The cons of mlm are that most people getting into mlm don’t understand mlm. They apply the incorrect philosophy and it becomes a recipe for disaster. I see dozens of people monthly that join a mlm, don’t work and don’t yield any results and as a result, leave with a bad taste. But with correct leadership that problem could be averted. That is precisely why I love my company. It has the best leadership (in my opinion) and they properly train their agents.

Here is how they mostly work: You sign up and pay the buy-in fee to receive your startup kit, and then you start clogging everyone’s social media feeds about your new venture and beg your friends and family to join you on your “journey to financial success”. You host a bunch of fake parties and wine tastings or worse, you meet up one-on-one to catch up and the whole thing turns out to be nothing more than a demo and sales pitch where you guilt your friends into buying stuff they don’t want or need. After you subject them to that, you then try to recruit them to join your team of consultants, or whatever term your particular MLM uses.
Thank you for this article! I’m with Doterra, like a lot of other people I didn’t start out selling. I just wanted to use the product. But, when you see such great results you can’t help but tell people. I love working for this company!! I have worked for Tupperware, Amway, Jafra, It Works, I never made money like I am with doTerra. Hands down its the best!! I’m working hard to build my business and it is paying off and I’m reaping the benefits for my health. God’s Design for our Natural health care is top notch! I give God all the glory and I couldn’t do this without him.
With so many of the fastest growing MLM companies pushing to have you join, it can get confusing when you’re looking at MLM products, compensation plans, where to get leads, marketing tips, and most of all – can I really make money with this? What you need to remember, is that the best MLM to join in your situation is going to come down to one thing – finding a product and a business you are excited about sharing!
As in many other areas, the FTC periodically meets with consumer groups, industry representatives, and other stakeholders to learn more about evolving practices and concerns. Also, the FTC has issued and updates consumer and business educational materials. In addition, the FTC’s Bureau of Economics has devoted and continues to devote its research expertise to issues relating to direct sales and multi-level marketing. These various efforts can provide valuable insight to inform the FTC’s investigations of MLMs, which involve fact-specific and comprehensive analysis of multiple factors.
In an October 15, 2010 article, it was stated that documents of a MLM called Fortune Hi-Tech Marketing reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month, before costs. Fortune was under investigation by the Attorneys General of Texas, Kentucky, North Dakota, and North Carolina with Missouri, South Carolina, Illinois, and Florida following up complaints against the company.[39] The FTC eventually stated that Fortune Hi-Tech Marketing was a pyramid scheme and that checks totaling more than $3.7 million were being mailed to the victims.[40]

I have been looking over your sites and viewing the many videos. It sounds appealing however there are many many . . . many lead generators out there, some that are well established (and very good at what they do) and so my question is why would I pay you to train me for 5 weeks and think I could compete (let alone generate income) in the short period you mention?
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.

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Although an MLM company holds out those few top individual participants as evidence of how participation in the MLM could lead to success, the reality is that the MLM business model depends on the failure of the overwhelming majority of all other participants, through the injecting of money from their own pockets, so that it can become the revenue and profit of the MLM company, of which the MLM company shares only a small proportion of it to a few individuals at the very top of the MLM participant pyramid. Participants, other than the few individuals at the top, provide nothing more than their own financial loss for the company's own profit and the profit of the top few individual participants.[15]


I’ve heard all the arguments. “How can it be a pyramid scheme if it’s legal?” Through some crafty loopholes. The fact that there is an actual product to sell allows them to operate and give the appearance of legitimacy. “You just haven’t found a good MLM yet.” Wrong. A good MLM is an oxymoron. “But how is this any different from any other major corporation where the CEO makes the most money?” Because the people below the CEO at legit companies get paid salaries and have actual benefits. They don’t depend on endless chains of recruiting new members.
MLM salespeople are not employees of the MLM company. Participants do not derive a salary/wage, nor do participants receive remuneration from the MLM company for their invested labor and expenses in their MLM "independent business". The income of participants, if any income is made at all, is derived only from commissions on their personal sales or their share of the commissions on the personal sales of their downlines (the MLM compensation structure).
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You must believe in the benefits of the product or service you intend to sell if you want to have a successful MLM operation. This may require that you constantly purchase the product for your own use. Build your sales team with people who share your passion and enthusiasm. Hold regular sales meetings to monitor the productivity of salespeople to ensure that they meet the company's sales objectives. You may also have to participate in motivational seminars and travel frequently. So factor these into your schedule and budget. If you are not the best at public speaking, find a person within the organization who is a good motivator and public speaker to address the sales team. Create incentives such as performance bonuses and a higher payout for top sales people to keep your sale team motivated.

Develop a referral program. Just like in other businesses, people who are referred by others are easier to convert to a sale than people who weren't, because they're usually coming to you with some interest in buying. Many people you talk to won't be interested in buying right away, but they might know people who are. Happy customers may want to share your product or business. You can develop a referral program to give people incentive to refer others to you. For example, you can give them a 10 percent discount on their next purchase for every new customer they refer. 

The benefits of an Multilevel Marketing business are primarily that you invest practically limited capital, & minimal working hours. Also with a prevalence of great products people are inclined to get attracted to what you sell. One of the best part of an MLM business remains that it gives you the chance to enjoy residual income. The way a Multilevel Marketing program is designed, is the more customers you get recruited under you, the more your chances of earning.
I think when you made comments about a company you should have kept them neutral or not only commented part of a story. Ambit did have a lawsuit, but it also has several JD Power awards, A+BBB, and many other accolades. I don’t know details of the suit, it may have been 100% justified, but I do know lawsuits are not always justified. Sometimes people are looking to make a buck
However, as aforementioned, you may know people that sell products from Mary Kay, Avon, Advocare, Tupperware and the like (see more companies in our Featured Home Businesses section). You know people who sell these types of products because they believe in the products and the companies that stand behind them. These companies empower those who sell their products to actually establish their own businesses, selling the products. This is very attractive to many entrepreneurial-minded people who do not want to have a boss watching over them but also want some pre-established structure and support. Most MLM organizations provide a very robust infrastructure and great training as well as impeccable rewards (hello free cars and trips!).
http://www.idahofallsmagazine.com/2014/12/demystifying-Melaleuca does NOT fit any of the descriptions about multi-level marketing. Best double check. 😀 We had to. We thought it was until we looked closer. Opening Online Shopping Accounts! Not a “home parties” company, no inventory, and no delivering of products. Just a website! Best HOME BASED Business we have ever found. And we have been LOOKING! Thanks.
If 18,000,000 Americans consider MLM their careers, yet only 0.3% actually succeed beyond average corporate America wages, do people realize that means there are barely more than 50,000 Americans “living the MLM dream” and almost 17,950,000 who just help the 50,000? Sad. I was part of team Tupperware decades ago because I wanted to buy Tupperware for my home for less. It took me about 14 months as a stay at home mother (never recruited, never pressured, my distributor didn’t like my attitude) to accomplish that task and then walked away. I live in rural America where so many fall to MLMs attempting to climb out of paycheck to paycheck living (very few good jobs) like the saved into a baptismal pool. “Disciples” is the perfect word. MLMs are just not thriving here. How many Americans can one recruit/sell to for building a business in a rural county with less than 20,000 other Americans of which 75% live below the poverty line? I see MLM victims everywhere.
MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company's distribution chain as fellow salespeople so that these can become down line distributors.[3][6][7] According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission's website, at least 99% of people who join MLM companies lose money.[8][9] Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised. MLMs have been made illegal or otherwise strictly regulated in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11]
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Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too.
Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂 

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No matter what you are selling online, your chances are much higher that these business opportunity buyers will actually take action, than with a list of bizopp seekers.  Bizopp buyers are actively looking, researching and buying the things they feel they need to increase their income.  And when it comes to increasing their income, people can become locked-into a product that is appealing.
It is almost impossible to stop the industry because of the amount of investors and lobbyists who are profiting from them. “During the Obama administration, the Federal Trade Commission made its biggest-ever effort to curb this industry when last summer it slapped nutritional supplement–seller Herbalife with a $200 million fine and, as part of a settlement with Herbalife, demanded it restructure its business so that it would “start operating legitimately,” as FTC Chairwoman Edith Ramirez put it.” (Slate) The current administration under President Donald Trump will be a completely different story and may very well be a boon for the MLM industry. Let’s start with Trump himself. In 2009, he licensed his name to an MLM, which eventually went bankrupt, along with many of his participants. Many in Trump’s cabinet have strong ties to MLMs as well: Betsey DeVos (whose husband is the president of Amway — by the way, DeVos family has donated $200 million to the Republican party over the years), Ben Carson, Carl Icahn (a billionaire who is also a major investor in Herbalife and holds five board seats at the company), and Charles Herbster.
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time.
In a similar fashion, when you eliminate money from the network marketing industry, a new perspective emerges.  Personally speaking, I love talking with people who are in this industry because they are always reading, posting, and sharing something inspirational.  They have goals, a dream board, and are generally using the products that they are selling to improve the way they look and feel.
I know there are a few companies, like Mary Kay and Lia Sophia, who have a generally positive image, but there are many more, often built around some investment scheme, which continue to give this sector a bad image. If you scan the Internet, you will find dozens of negative articles, like "What's Wrong With Multi-Level Marketing?", but very few singing their praises.
An MLM’s compensation structure may give its participants incentives to make representations about the business opportunity to current or prospective participants. As a consequence, an MLM should (i) direct its participants not to make false, misleading, or unsubstantiated representations and (ii) monitor its participants so they don’t make false, misleading, or unsubstantiated representations.
Thanks for this list. Loved seeing Monat as #1! I am a Market Partner for this company and the money is crazy good because the products are awesome. I was disappointed to see Plexus at #28 and I wasn’t impressed by what you had to say about them. Plexus is NOT a weight loss company. Their products promote a healthy gut and they are clinically proven to decrease inflammation and balance blood sugar. Weight loss is a natural side effect of body balance. The products work and there are a lot of people I know personally making good money with Plexus.

Multi-level marketing is a diverse and varied industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every member of the industry. The Commission staff offers this non-binding guidance to assist multi-level marketers in applying those core principles to their business practices.
The reason I started Apache Leads way back in 2003 was that I was a Diamond level distributor for a San Diego based MLM company and had quite a large business. None of my associates had any access to leads, so that's how we got started. The demand for leads grew so fast that I had to focus on getting quality, affordable leads in ever increasing numbers.
Our MLM Autoresponder Leads are fresh & responsive, and they have specifically stated that they are seeking information on starting an internet home-based business. They are high quality leads from 100% Opt-in sources, and are never generated through email or spam marketing. We guarantee that you will be the exclusive holder of the Leads for your primary Opportunity, never re-selling the same lead to anyone else who is promoting the same MLM or Network Marketing business. We also guarantee that we will not sell the leads more than 2 times total.

When you work with us, you are working with one of the most established firms on the internet in terms of genuine, qualified leads. You can receive leads that are from 0 to 75 hours old or go for a longer view to select leads that are between 7 and 10 days old. If you would like the best premium “aged” leads, we have leads that are 30 days or older waiting for your contact.


On the part of the company who sells a certain product via MLM, the advantage is really huge. Imagine if you have an unknown product that came from the wilderness and nobody has really ever heard. Since you are an MLM type of guy, you made a simple conversation with a few of your neighbors and relatives and let them know about your newly discovered product.


As in many other areas, the FTC periodically meets with consumer groups, industry representatives, and other stakeholders to learn more about evolving practices and concerns. Also, the FTC has issued and updates consumer and business educational materials. In addition, the FTC’s Bureau of Economics has devoted and continues to devote its research expertise to issues relating to direct sales and multi-level marketing. These various efforts can provide valuable insight to inform the FTC’s investigations of MLMs, which involve fact-specific and comprehensive analysis of multiple factors.
Twitter offers a more automated means of lead capture. With a target web site, either your own or the ‘offer’ money site, you are in a position to write short articles or blogs and then post Tweets carrying links to these articles. Keep those down to about 10% of the total, linking the other 90% to interesting on-topic snippets elsewhere on the web. Then use a good scheduler to queue a week or two’s Tweets and then let it run on auto pilot.
Write articles or blogs. Writing is an effective way to get in front of your market through other people's websites, and your only cost is that of your time in writing. The key to writing an article or blog that another site will run is to make it useful and informative, but not advertorial. As a network marketer, you have two types of articles and markets: The first is related to your product or service. If you sell candles, for example, then write a Valentine's Day post on creating romance with candles or something about how candles can improve mood. The second option is related to direct sales and the MLM business. For example, you can write articles about how your MLM career changed your life or how to be successful in direct sales for lifestyle and business websites. Just know that most places won't want you to directly promote your business within the article, but they may allow you to include a link to your website in your bio. 

Unlike other distribution methods MLM/NM companies don't advertise their products on TV or other mass media but rather depend on their customers to share the experience and recommend the products to their friends and relatives through word of mouth. They in return get 10-12 % profit of the sale value. Word of mouth/ recommending someone is a very powerful marketing tool which is cheaper and could reach more people because the selling of product is based on trust. Would you not buy a product your close friend uses and finds beneficial and asks you to try ?



While MLM patriarchs may cry hoarse on the many advantages of an MLM business, it is always a great idea to look out for the red flags. Not every Multilevel Marketing venture turns out to be an ‘Amway’, & it is best to remain cognizant of the problems typically faced by business owners. Right from poor support & services, data insecurity, inadequate business intelligence, lack of industrial knowledge to the obstacles stacked up when choosing an allied technology partner this is no smooth ride.

Whiners complain about what they don’t have and don’t know. Winners figure out how to get what they don’t have and learn what they don’t know. Because of the low cost of entry of network marketing, there is a plethora of people that would fall into the whiners category. Fortunately, no whiners read my blog as they think I am yelling at them so congrats on being a winner!


3. Business cards, buttons and brochures. Most companies offer sales aids that help the cold sponsoring process. If you owned a store, you would put out your "open for business" sign at the start of each day. Wear an "open for business" button promoting your product. Something catchy will inevitably create interest. If people are bold enough to quiz you about the button, they're probably outgoing and a great prospect. Pass out literature with your phone and e-mail, and use your business cards. Do this consistently. The law of averages says something has got to happen.
Melaleuca, Inc. is listed as a Direct Marketing Company. The company contracts with independent marketing executives who refer customers to Melaleuca that purchase its various lines of nutritional, pharmaceutical, personal care, household cleaning, and pet care products. They also offer travel, phone and credit card services. Customers receive discounts if they order a minimum monthly product supply, but are not required to maintain an inventory of products. The company states that it offers a “Satisfaction or Money Back Guarantee”.
I just started selling for one of the top 15 and I went in knowing that this was just supplemental cash and nothing that would support my family. I spend 15 minutes (mostly from my phone) a day on my business and am happy with what I’ve done thus far. If it covers groceries and some extras like clothes or shoes, I’m good. If I start to become even more successful, great. It’s my competitive nature to want to out rank others, so I find it to be more of a personal challenge than thinking I’m going to get rich and stay rich. I appreciate the article and the no BS attitude.
Twitter offers a more automated means of lead capture. With a target web site, either your own or the ‘offer’ money site, you are in a position to write short articles or blogs and then post Tweets carrying links to these articles. Keep those down to about 10% of the total, linking the other 90% to interesting on-topic snippets elsewhere on the web. Then use a good scheduler to queue a week or two’s Tweets and then let it run on auto pilot.
Below is a screen shot of a program called Zennoa which l reviewed and was in the pre-launch stage. Google did not even know that program exists and ANY website could have ranked for that search term. There is really no point in wasting valuable time flogging dead horses. There is no need for another review of Empower Network, Vemma or those MLM ancestors … LOL.
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This is one of the best ways of just getting out there and into the ears of people who will end up being prospective clients. Everyone should be your target and just getting the word out should drag in quite a few leads, if the product/service is good enough. This is why the first goal should always be to find the kind of product/service that is worth it.
3. Business cards, buttons and brochures. Most companies offer sales aids that help the cold sponsoring process. If you owned a store, you would put out your "open for business" sign at the start of each day. Wear an "open for business" button promoting your product. Something catchy will inevitably create interest. If people are bold enough to quiz you about the button, they're probably outgoing and a great prospect. Pass out literature with your phone and e-mail, and use your business cards. Do this consistently. The law of averages says something has got to happen.
You have to determine the level of ability to do this in your area but one great way how to generate MLM leads is through either bandit signs or sticky notes. Bandit signs are those colorful outdoor signs you see along the highway or busy intersections. There is a training available here – How to market with cheap bandit signs. One thing you will want to do, as taught in the training, is use a qualifying sign as you can get too many calls if you make it too simplistic. This same exact approach taught can be done with little sticky notes that you put up around town to get more MLM leads.
An MLM’s compliance program should ensure that the MLM accurately represents the business opportunity it offers, both through its own marketing materials and messaging and through the representations its participants make to current or prospective participants. In addition, an MLM’s compliance program should ensure that compensation paid by the MLM is based on actual sales to real customers, rather than based on wholesale purchases or other payments by its participants.
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