Independent non-salaried participants, referred to as distributors (variously called "associates", "independent business owners", "independent agents", etc.), are authorized to distribute the company's products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization.
I agree with Jeannie. You can build a solid foundation from your warm market & then it snowballs. It is hard work & not a get rich industry. I to am with dōTERRA which is such a product driven company that 80% of wholesale customers are just customers because the products work. I love how everyone I have interacted with in my Upline are so driven by a purpose much bigger than amassing wealth! After almost 20 years of business experience (corporate sales & real estate), I can proudly say that I’ve never worked in such an edifying & encouraging environment. I can’t remember even 1 of my former bosses sitting down with me to chart a plan to bring me up to their level or even to take their current spot on the corp ladder – too much insecurity in that world & after all only 1 person makes it to the top of that pyramid. I love that in Network marketing you can easily surpass the rank & income of the person above you if you work with great purpose. The mentoring available & the personal development which happens in this environment is incredible!
But the truth is, an MLM lead purchase is NOT a purchase, but an investment in your business. One good MLM lead can produce tens of thousands of dollars in volume and revenues. If you understand that, then the pricing should not be as important as the quality and training of the Network marketing lead company. And of course, REPUTATION had a lot to do with the selection as well. Some companies that came across really well, when checked on, did not have a very good reputation for MLM Leads and service.
The interesting thing that most people miss about the major connection between retirement and network marketing is that once you strip out the financial aspects, you get a very different picture.   Since the creation of Social Security back in 1935, people have been brainwashed to think that retirement is all about money.  That a successful transition from work-life to home-life requires the right dollar amount, asset allocation, and spending plan. But that’s just not the case.  There are plenty of people with substantial amounts of money saved for retirement that are completely miserable.
When purchasing leads, you need to know what type of information the person was looking at and where they came from. Nowadays most business opportunity leads are generated online. The leads have done various business opportunity searches on a search engine, such as “make extra money from home”, “start a home business”, etc. and have come to a landing page. They have requested information and are waiting to receive it. Sometimes these leads have visited multiple places to get more information. The quicker you get the leads after they optin the better they are, however, the more you will pay.
Multi-level marketing, abbreviated as MLM, also called pyramid selling, network marketing and referral marketing, is a controversial marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from a non-salaried workforce (also called participants, and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc) selling the company’s products/services, while the earnings of the participants is derived from a pyramid-shaped commission system.
In other words, they built their nest egg in a dead or dying tree.  They may not get along with their spouse any longer, don’t have a life or friends outside of work, have broken relationships with their children, or have let their health go in hopes of getting it back later.  They essentially sacrificed some of the things that are most important to them for the benefit of trying to buy them back in retirement.  As a result, when they get there, they can feel lost, out-of-sorts, and struggle with their transition.
It is almost impossible to stop the industry because of the amount of investors and lobbyists who are profiting from them. “During the Obama administration, the Federal Trade Commission made its biggest-ever effort to curb this industry when last summer it slapped nutritional supplement–seller Herbalife with a $200 million fine and, as part of a settlement with Herbalife, demanded it restructure its business so that it would “start operating legitimately,” as FTC Chairwoman Edith Ramirez put it.” (Slate) The current administration under President Donald Trump will be a completely different story and may very well be a boon for the MLM industry. Let’s start with Trump himself. In 2009, he licensed his name to an MLM, which eventually went bankrupt, along with many of his participants. Many in Trump’s cabinet have strong ties to MLMs as well: Betsey DeVos (whose husband is the president of Amway — by the way, DeVos family has donated $200 million to the Republican party over the years), Ben Carson, Carl Icahn (a billionaire who is also a major investor in Herbalife and holds five board seats at the company), and Charles Herbster.

If you want to go the technological route, it’s not a bad idea to check out what is out there in lead generation software. You will be able to more effectively send e-newsletters, organize your contacts in a database, and exploit a variety of features which will help you to generate more network marketing sales leads. Implement these step by step, and before you know it you will have a well-developed marketing strategy that helps you to reach out to prospects in a more personalized way.


I love love love this article! I’m a business growth coach who works with small business owners and often leaders from other MLM’s. From time to time I’ll get someone who has been struggling significantly even getting started and I find that it’s sheer absence of knowledge of the numbers. They are still under the impression that if I get three, and they get three then we’re all going to be millionaires. It’s very sad but the truth is not being told. Being in an MLM is hard. But it is very doable. I have had significant success in the past, while I am not in an MLM now. Nor do I want to be, you must be all In to make it work. Thank you for sharing this. I would love to interview you on one of my webinars
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First: Invite people to look at your business proposition with a direct or indirect approach.  A direct approach would be to ask them to look at your business for themselves. An indirect approach is asking someone to look at your business to assist you with recommendations or referrals.  There are many different patterns of language that you can use based on the relationship you have with the prospective recruit.  The invitation process is a very important skill to learn. Your invitation has a lot to do with whether the person will join your team or support your business.
In just 30 years, Melaleuca has grown from a little startup in rural Idaho to a billion-dollar enterprise doing business in 19 countries around the globe. It has become one of the largest catalog and online wellness retailers in North America. And it is the largest manufacturer of consumer packaged goods in the Northwest. Today, more than a million customers shop with Melaleuca every month.
In a similar fashion, when you eliminate money from the network marketing industry, a new perspective emerges.  Personally speaking, I love talking with people who are in this industry because they are always reading, posting, and sharing something inspirational.  They have goals, a dream board, and are generally using the products that they are selling to improve the way they look and feel.
Another nutritional MLM selling another magical superfruit with a marked up price tag. So what? Their story might not be interesting, but their bottom line is: they’ve expanded to 44 countries and counting after just over a decade in operation. On top of that, they provide extensive sales training and good commission rates to their reps, which is pretty rare nowadays.
PM Dollars, is our way of rewarding you for using our products and services, and sharing them with your friends and new signups. You'll earn 10% of anything you order in PM Dollars. Whether you order a Leads Package One Time, once in a while, or every week, 10% of your order will be added to your PM Dollars account after it is filled. You can then use those PM Dollars for products and services we offer in your PM Dollars account.
There are many benefits that are associated with hiring lead generation for a Business Opportunity Leads business. This is a professional service provided by experienced individuals who have been trained in lead generation for years. Having a strong foundation in lead generation and high quality results ensures that clients will have access to more reliable leads.
The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products and services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products and services that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders.
Recruitment is an integral part of any MLM, but it doesn’t need to be the focus. Whenever MLMs charge high startup fees, require high recruitment for a commission, do not provide sales training, or otherwise value recruitment over product, that’s a clue that it is not a good MLM to join. Network marketing companies should rely on networks to sell products, instead of only recruiting your network.
First, Elliot, thank you for this article. Your sense of truly wanting to help comes through and it’s refreshing. Like MommyFinance, I too have suffered PTSD from previous runs at MLM but I have been looking for legitimate ways of making extra income and seems I’m being directed toward trying MLM again. Your article gave me hope that there are some good ones out there. What you said about finding the one that fits me and leaving a legacy for family really turned on a light for me and I greatly appreciate that. A wine business is not quite up my alley but I will certainly direct those who might be interested your way.
When it comes to lead services, most businesses do not have as much to offer you as we do. In fact, most of our competitors do not even offer true qualified leads. Instead, they pull as much information as they can from public records, especially from secondhand public records databases that may not be accurate in the first place. After all, when was the last time you saw one of those “data aggregator” websites that was actually legitimate?
Obviously, you don’t have to steal their resources, you don’t have to deprive them of something that makes them better. In fact, to become successful with MLM system and build a fortune, it is your role to empower everyone in your network to make them become successful. The more succesful people you’ve created, the greater you become and the more you’ll get paid.
The overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM distributors) participate at either an insignificant or nil net profit.[12] Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.[13]
Multi-level marketing, abbreviated as MLM, also called pyramid selling, network marketing and referral marketing, is a controversial marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from a non-salaried workforce (also called participants, and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc) selling the company’s products/services, while the earnings of the participants is derived from a pyramid-shaped commission system.
Internet marketing lead generation is without doubt the best way for you to attract the most prospects possible to your business. The tricky part is how to effectively use network marketing lead generation without wasting a lot of time. You could spend hours just spinning your wheels online and not acquire near enough leads to justify the time. We’d like to share a few of our short- and long-term strategies for how to effectively make your business boom through network marketing lead generation.

If you build a motivated sales team, you could potentially earn a substantial amount of residual income, which means more free time to grow your business. MLM leverages the power of "word of mouth" to reach consumers. A good product in the hands of a motivated sales team may spread to family members, friends and neighbors rather quickly. In addition, your overhead cost may be minimal under a MLM structure. You may operate as a home-based business, using your own space for storing the product. Much of your operating expenses go toward paying commissions to salespeople, but since this is a variable cost, you only pay when a person completes a sale.


If 18,000,000 Americans consider MLM their careers, yet only 0.3% actually succeed beyond average corporate America wages, do people realize that means there are barely more than 50,000 Americans “living the MLM dream” and almost 17,950,000 who just help the 50,000? Sad. I was part of team Tupperware decades ago because I wanted to buy Tupperware for my home for less. It took me about 14 months as a stay at home mother (never recruited, never pressured, my distributor didn’t like my attitude) to accomplish that task and then walked away. I live in rural America where so many fall to MLMs attempting to climb out of paycheck to paycheck living (very few good jobs) like the saved into a baptismal pool. “Disciples” is the perfect word. MLMs are just not thriving here. How many Americans can one recruit/sell to for building a business in a rural county with less than 20,000 other Americans of which 75% live below the poverty line? I see MLM victims everywhere.
Skills – There are certain technical skills you need for whatever industry you are a part of, so it’s important to develop those skills.  Although, they are a small fraction of what your success will be predicated on.  You must eventually learn to outsource the things that make the most sense to outsource, so that you can work on the business versus in the business.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company.

I appreciate this comment. I’m a doTERRA gal. When I signed up I said I’d never sell. I just wanted to buy and use the oils. Then because of my love for them, people started coming to me for education and asking where they could get oils. So now I sell them. I’m not a sales person. I can’t bug my friends about stuff. But I’m growing this business because I truly believe in the products and use them every single day. I may not ever become rich from this and that’s OK with me. I won’t consider it a failure. Every person I help is a success in my book!
* Why 10 years? Because that amount of time really seems to matter. For example, according to research, since 1956 thousands of different MLM, Multi Level, or Network Marketing companies have opened their doors; and to date only +/- 50 MLM companies have found a way to celebrate their 10th anniversary and still remain in business today. Now, to be completely fair, we should also point out that each and every company on our list was at one time a start-up company too.
We strive to verify all of our data and to also ensure your best experience we also offer this lead Replacement policy. If you receive a Disconnected, wrong number or bad email address, we will replace them. Simply complete a support ticket with the leads in question and we will add fresh business opportunity leads to your account. No Questions Asked.. WE Stand Behind Our LEADS!  

I’d like to point out a few things: statistically something like 96% of businesses fail within the first 5-10 years, which is a much more impactful loss, both financially and time wise, than the few hundred dollars one puts into whatever product they’re using in MLM. So realistically the success rate as a “self employed business owner” with MLM is probably a bit better than it is with launching a traditional business, or at least consistent with it. It takes discipline and tenacity that many people don’t have- that’s why they chose to remain employees in the first place.
Just because you paid for the lead, it doesn’t mean that you should get emotionally attached to each one. Buying leads is, and always will be, a sorting process to find your next business partners. If you are terrible at the phone, either, buy MLM leads or get a job at a telemarketing company. Gaining experience on the phone is worth its weight in gold. Every big recruiter or enroller is good on the phone. Most of them used to be terrible but experience made them better.
The 2004 letter should not be misconstrued as suggesting that an MLM can lawfully pay compensation on wholesale purchases that are not based on actual consumer demand by characterizing such purchases as “internal consumption.” The 2004 letter itself does not support such a construction, nor do subsequent judicial decisions. For example, the court in BurnLounge held that, notwithstanding the defendants’ characterization that participants bought packages for “internal consumption,” the compensation paid on such purchases was not tied to consumer demand for the merchandise in the packages; instead, the opportunity to advance in the marketing program was the major driver of package purchases. Similarly, in granting a preliminary injunction against Vemma Nutrition Company, the court rejected the argument that individuals who had joined as business opportunity “Affiliates” only wished to purchase product for their own consumption, finding that this claim was “not based in fact.”
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