MLMs are designed to make profit for the owners/shareholders of the company, and a few individual participants at the top levels of the MLM pyramid of participants. According to the U.S. Federal Trade Commission (FTC), some MLM companies already constitute illegal pyramid schemes even by the narrower existing legislation, exploiting members of the organization.[21] There have been calls in various countries to broaden existing anti-pyramid scheme legislation to include MLMs, or to enact specific anti-MLM legislation to make all MLMs illegal in parallel to pyramid schemes, as has already been done in some jurisdictions.[citation needed] 

Lead generation is important for your business to grow; as a business owner, you however need to know how effective these leads will be for your business. This can be measured in terms of returns on investment and how fast it will be.  The MLM Company should be able to give you an estimate on when they can generate these leads and instigate them for action, and when you should be able to see results.
Multi-level marketing is a diverse and varied industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every member of the industry. The Commission staff offers this non-binding guidance to assist multi-level marketers in applying those core principles to their business practices.
First, Elliot, thank you for this article. Your sense of truly wanting to help comes through and it’s refreshing. Like MommyFinance, I too have suffered PTSD from previous runs at MLM but I have been looking for legitimate ways of making extra income and seems I’m being directed toward trying MLM again. Your article gave me hope that there are some good ones out there. What you said about finding the one that fits me and leaving a legacy for family really turned on a light for me and I greatly appreciate that. A wine business is not quite up my alley but I will certainly direct those who might be interested your way.

Thanks Ray for this info about the lead company. Some time ago I purchased Todd’s script book and purchased a large group of leads from another company. After over 400 calls I realized that the company had sold my ‘exclusive’ leads, muliple times. Did I consider it a waste of time and money? No, it was a very good training opportunity for me. Most people have a job and work and can’t take time off to get a ‘telemarketer’ job. But they can get a script book and get a group of inexpensive leads and use it as a form of training on the phone. After a large no. of calls the phone can become a familiar and usable tool.
The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products and services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products and services that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders.
I used to work for a telemarketing company when I was 18 selling long distance. About 20% of the people cursed me out as they did not want a telemarketer calling their house. That job was not fun but it helped me get over my fear on the phone. I owe a lot to that job and in life we can attribute a lot of our growth to the times where things were NOT that fun.
There is no single method for creating and retaining such documentation. Different MLMs employ a variety of approaches to demonstrate that their product is sold to retail customers, including collecting retail sales receipts created by participants; having retail customers buy product directly from the company, rather than from a participant’s inventory; and having product users sign up with the company as customers who are not participating in a business opportunity. Other MLMs use other approaches or a combination of approaches.
The overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM distributors) participate at either an insignificant or nil net profit.[12] Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.[13]
MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[7] Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.[4][19][20]
If you want quick leads to your business opportunity as of yesterday, why not send a quick request. You just need to visit the members list, choose target members and send them a message. Remember, you can categorized members according to their countries of origin. So you can go for Australian, UK, USA … business opportunity leads without having to sift through hundreds of countries that you are not interested in.
I want to start off with saying great video above and the information is very thorough. I will be following your advice and guidance to get my new business going. I am very new to the Network Marketing industry but have been introduced to a new Tech Company (called VIV) that has a phenomenal, once in a lifetime opportunity to get into their Founders Circle. I would really like your input on what you think, the link to the video that explains the founders circle is shareviv.com.

In April 2006, the FTC proposed a Business Opportunity Rule intended to require all sellers of business opportunities—including MLMs—to provide enough information to enable prospective buyers/participants to make an informed decision about acquiring/joining a business venture with information disclosed about the average likelihood of monetary profitability (and the extent of monetary profitability, if any) of acquiring/joining the business venture. In March 2008, however, the FTC removed "Network Marketing" (i.e. MLM) companies from the proposed Business Opportunity Rule, thus leaving MLM participants without the ability to make an informed choice of entering or not entering MLMs based on the disclosed likelihood of success and profitability:
If you insist on trying one of these MLM offers, the least you can do is look for proper business registration with BBB, toll free number, and proper address (no Post Office box). Also, you will need lots of family and friends to make it work. As a final step, check the MLM materials for one or more of these "red flags" that are associated with the worst of the offerings:
Ever been confused about how a “home business” works? Of course you have, many of us have. Most people have heard the term MLM (Multi-Level Marketing) and usually at the end of that the word, “scheme” is added – giving the whole business model a bad name. Well…let’s change your negative perception and tell you how your Great Aunt Joan, actually earned that pink Cadillac from Mary Kay ! It’s brilliant really…
If 18,000,000 Americans consider MLM their careers, yet only 0.3% actually succeed beyond average corporate America wages, do people realize that means there are barely more than 50,000 Americans “living the MLM dream” and almost 17,950,000 who just help the 50,000? Sad. I was part of team Tupperware decades ago because I wanted to buy Tupperware for my home for less. It took me about 14 months as a stay at home mother (never recruited, never pressured, my distributor didn’t like my attitude) to accomplish that task and then walked away. I live in rural America where so many fall to MLMs attempting to climb out of paycheck to paycheck living (very few good jobs) like the saved into a baptismal pool. “Disciples” is the perfect word. MLMs are just not thriving here. How many Americans can one recruit/sell to for building a business in a rural county with less than 20,000 other Americans of which 75% live below the poverty line? I see MLM victims everywhere.
I hear this all the time Ray people saying that they don’t have leads. I ask when was the last time you attended a meetup, or did anything that pushed you out of your comfort zone. Its the only question I need to ask and the silence is my answer. Leads are all around you until they talk to you. Thanks for the professional training for Network Marketing Leaders.
The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products and services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products and services that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders.
Many self-proclaimed entrepreneurs send me invitations and accolades to join their favorite Multi-Level Marketing (MLM) or Network Marketing company, but these all sound like "get rich quick" schemes to me. For me, the essence of an entrepreneur is creating something new and innovative, whereas an MLM is a traditional formula on an existing product with a high premium on pyramiding.
Your comment and it’s militant nature are the EXACT OPPOSITE of what I believe the doTERRA culture is founded upon. I hope anyone reading this thread choose to look past your article and it’s attack on YoungLiving when basing their decision as to which company they choose to go with. I want them to know that the manner in which you needlessly attacked them is in no way a representation of all the other reps nor the company itself.
An MLM’s compliance program should ensure that the MLM accurately represents the business opportunity it offers, both through its own marketing materials and messaging and through the representations its participants make to current or prospective participants. In addition, an MLM’s compliance program should ensure that compensation paid by the MLM is based on actual sales to real customers, rather than based on wholesale purchases or other payments by its participants.
MaryAnne, I would recommend finding a product that you LOVE, a product that you feel can benefit the people around you and who you feel integrity with. You want to find their products useful so that you will feel good about buying them every month and want to share them with other. It is a business, but you also want to be able to have fun with it too

There is no single method for creating and retaining such documentation. Different MLMs employ a variety of approaches to demonstrate that their product is sold to retail customers, including collecting retail sales receipts created by participants; having retail customers buy product directly from the company, rather than from a participant’s inventory; and having product users sign up with the company as customers who are not participating in a business opportunity. Other MLMs use other approaches or a combination of approaches.


Hey Ray, I could not agree more that you have to have a constant lead flow and it does take time to generate your own. So of course I always give leads to my new recruits when they are willing to call them. I am not a cold calling type of person so generating my own is the best way for me. I hated cold calling and love the fact that when I call the leads that I generated I have immediate posture because they have already figured out that I am very successful. Thank you for sharing this I know it will help many.. Ray Hidgon is a STAR!!
Whiners complain about what they don’t have and don’t know. Winners figure out how to get what they don’t have and learn what they don’t know. Because of the low cost of entry of network marketing, there is a plethora of people that would fall into the whiners category. Fortunately, no whiners read my blog as they think I am yelling at them so congrats on being a winner!

Perhaps the only real way to reach free leads is to network with other, more experienced marketers, and perhaps get them to share their lists as a way to get you off the ground. With this, you aren’t really getting free leads as such – more leads at no up-front cost. The other marketers will usually expect that you will send commission to them for the sales that you make.
However, as aforementioned, you may know people that sell products from Mary Kay, Avon, Advocare, Tupperware and the like (see more companies in our Featured Home Businesses section). You know people who sell these types of products because they believe in the products and the companies that stand behind them. These companies empower those who sell their products to actually establish their own businesses, selling the products. This is very attractive to many entrepreneurial-minded people who do not want to have a boss watching over them but also want some pre-established structure and support. Most MLM organizations provide a very robust infrastructure and great training as well as impeccable rewards (hello free cars and trips!).

Thank you for your article. I am also with doterra and I never in my life thought I would do something like this. The reason I started was because of health issues that led me to the oils. I have been an RN for 23 years and I feel more free and excited to share about health than ever. If you are going into something to get rich quick, I think that is the wrong attitude. I think most of my fellow doterra wellness advocates, have come to the same realization as me. I believe most of us started out trying to help ourselves and our families. I left my nursing job of 17 years in Feb, not because I am making enough money to replace my past income, but because I truly love helping others and I love the company and what it stands for. I can’t argue about MLM’s because I truly don’t care about that side of it. Maybe I am wrong to think that way. I hope that this ride doesn’t end anytime soon because the difference that doterra is making in my life, and the lives of those around me, is amazing. Thank you again for your information and your viewpoint.
“I wouldn’t be where I am today without the knowledge I gained from [Michael’s] live events and training CDs. Two MUST-HAVE [programs] in your CD library should be ‘The Total Success Pack‘ and ‘Building a Better Life.’ I’ve listened so many times I’ve lost  count. PRICELESS information for your journey to success in business and in life… ‘Easy to do. Easy not to do’ The choice is yours.”

I think when you made comments about a company you should have kept them neutral or not only commented part of a story. Ambit did have a lawsuit, but it also has several JD Power awards, A+BBB, and many other accolades. I don’t know details of the suit, it may have been 100% justified, but I do know lawsuits are not always justified. Sometimes people are looking to make a buck
4. Cassette tape or video sponsoring. If your company has an exciting cost-effective product cassette tape, it can be used in place of or in addition to a brochure. These are automatic merchandisers that stimulate people to action. While opportunity tapes are important, most successful recruiters lead with a good product tape. Once people appreciate your product offering, they're more open to the business opportunity.
Well MLM companies have been a frequent subject of criticism as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes (hence the “scheme” reference), price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion. Eesh!
We have been accumulating this BizOpp Buyers file for a few years now.  So we have combined them all together to come up with a huge list of over 1 Million of our best Business Opportunity leads.  Each record has name, postal address, phone, email address, date, time, IP address. This list combines the scope and price of a mega database with the targeting of our bizopps seekers lists.
You already know that MLM has the potential to be one of the most valuable business opportunities that you can possibly get involved with. However, if you are getting started with a new MLM venture, you are engaged in an uphill battle. There are plenty of other MLM pros and entrepreneurs out there who would like to use your prospects to build their list!
A long time friend that you lost touch with for the last 10 years gives you a call and asks to meet up. After meeting up and breaking the ice, he/she then introduces a new revolutionary product and how you stand to get rich by selling it. Throw in jargons like passive income and downlines, you suddenly realise you’re beginning to be sucked into the dream they are selling.

If you are interested in learning more about the options of network marketing lead generation or would like to contract a company with specialty in your industry, give us a call at Farotech: 267-387-6620. Our marketing professionals are knowledge about all areas of the marketing process and can help you by developing an individualized business marketing plan to improve your sales and lead generation at this time.


I totally agree, Mary. You can lose soooo much more just by opening up a small storefront business. I was in the Spa Industry and then the economy tanked in late 2008. I did not renew my lease in 2009. Lost my several hundred thousand dollar build-out. Lost so much more than taking an MLM business seriously. Even if I would have front loaded on a ton of product, I still would have been better off. People spend $750 and get some business cards then do nothing and blame MLM.


infoUSA is the leading provider of sales and marketing support for products for all types of businesses, from small Mom & Pop shops to large corporations. The company compiles the world's finest databases of 14 million U.S. businesses and 200 million U.S. consumers, and 1.2 million Canadian businesses and 12 million Canadian consumers under one roof in Omaha, Nebraska.
"I had pretty tough time getting my downline in order. With no leads coming my way through contacts, I decided to avail the services of a professional MLM leads provider. Business Opportunity Leads was my obvious choice due to the multiple guarantees you get while signing-up. Basically, I had nothing to lose when I signed-up because my business was going nowhere without quality MLM leads and your guarantees assured me that I won't be ripped-off of my hard-earned money. The results were terrific. Many leads turned into sales and my business was back on track. My HEARTFELT GRATITUDE TO YOUR TEAM!"
4. Cassette tape or video sponsoring. If your company has an exciting cost-effective product cassette tape, it can be used in place of or in addition to a brochure. These are automatic merchandisers that stimulate people to action. While opportunity tapes are important, most successful recruiters lead with a good product tape. Once people appreciate your product offering, they're more open to the business opportunity.
In April 2006, the FTC proposed a Business Opportunity Rule intended to require all sellers of business opportunities—including MLMs—to provide enough information to enable prospective buyers/participants to make an informed decision about acquiring/joining a business venture with information disclosed about the average likelihood of monetary profitability (and the extent of monetary profitability, if any) of acquiring/joining the business venture. In March 2008, however, the FTC removed "Network Marketing" (i.e. MLM) companies from the proposed Business Opportunity Rule, thus leaving MLM participants without the ability to make an informed choice of entering or not entering MLMs based on the disclosed likelihood of success and profitability:

Rather than focusing solely on the technical aspects of how the best MLM leads are generated , we are able to dramatically improve overall conversion rates and quality of network marketing leads by adjusting the entire opt-in process through the eyes of your prospects. Our job is to understand what your prospects want and to help them get it. We believe technology and design should follow people, not the other way around.


Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing's popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues.[62] Further regulation "Prohibition of Chuanxiao" (where MLM is a type of Chuanxiao was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal.[11] O'Regan wrote 'With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not'.[10]

A good network marketing company rewards leadership, just like any structured business.  Most businesses have a pyramid structure where the people at the top, ie. CEOs, SVPs, VPs, are the highest paid people in the company.  The unique opportunity you have with a Network Marketing   business is that you START at the top of your business, and your income will be dependent on how large of a team you build “below” you.


Influence – John C. Maxwell says that a leadership is influence, nothing more and nothing less. Everything rises and falls on leaderships, so it’s an essential attribute for success.  Influence is also used to effectively and persuasively communicate the virtues of a good product or service, and to get people to say YES!  We also know that at sales.
MLM is basically a Multi-Level Marketing. It is a kind of marketing structure where the product or service flows on Word of Mouth publicity and most of the companies avoid advertisements when following such structure. Advertisements requires a huge some of money which in turn raises the cost of the product but there's no change in quality whereas the amount which was supposed to be paid to the advertisers and middle men or distribution channel is distributed among the distributors of the company.
You must believe in the benefits of the product or service you intend to sell if you want to have a successful MLM operation. This may require that you constantly purchase the product for your own use. Build your sales team with people who share your passion and enthusiasm. Hold regular sales meetings to monitor the productivity of salespeople to ensure that they meet the company's sales objectives. You may also have to participate in motivational seminars and travel frequently. So factor these into your schedule and budget. If you are not the best at public speaking, find a person within the organization who is a good motivator and public speaker to address the sales team. Create incentives such as performance bonuses and a higher payout for top sales people to keep your sale team motivated.

We strive to verify all of our data and to also ensure your best experience we also offer this lead Replacement policy. If you receive a Disconnected, wrong number or bad email address, we will replace them. Simply complete a support ticket with the leads in question and we will add fresh business opportunity leads to your account. No Questions Asked.. WE Stand Behind Our LEADS!
The reason I started Apache Leads way back in 2003 was that I was a Diamond level distributor for a San Diego based MLM company and had quite a large business. None of my associates had any access to leads, so that's how we got started. The demand for leads grew so fast that I had to focus on getting quality, affordable leads in ever increasing numbers.
Writing MLM-specific articles is another great way of establishing authority inside of MLM. When people type in a search term or phrase on a specific MLM topic, and an article appears with the networkers name as the author, if the article answers a specific question, and is not just a spam piece, then the reader will visit the site to learn more about the author. 
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