Recruitment is an integral part of any MLM, but it doesn’t need to be the focus. Whenever MLMs charge high startup fees, require high recruitment for a commission, do not provide sales training, or otherwise value recruitment over product, that’s a clue that it is not a good MLM to join. Network marketing companies should rely on networks to sell products, instead of only recruiting your network.
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In other words, they built their nest egg in a dead or dying tree. They may not get along with their spouse any longer, don’t have a life or friends outside of work, have broken relationships with their children, or have let their health go in hopes of getting it back later. They essentially sacrificed some of the things that are most important to them for the benefit of trying to buy them back in retirement. As a result, when they get there, they can feel lost, out-of-sorts, and struggle with their transition.
An example of a high-profile multi-level marketing company defending its practices is Herbalife Ltd., a manufacturer and distributor of weight-loss and nutritional products with more than 500,000 distributors. Although the FTC had been investigating Herbalife, it was activist investor William Ackman who shed a national spotlight on the company by shorting $1 billion of the company’s stock in 2013. Ackman accused the company of operating a pyramid scheme and backed his allegations with a bet the company’s stock price would fall under the weight of the scam.
Melaleuca, Inc. is listed as a Direct Marketing Company. The company contracts with independent marketing executives who refer customers to Melaleuca that purchase its various lines of nutritional, pharmaceutical, personal care, household cleaning, and pet care products. They also offer travel, phone and credit card services. Customers receive discounts if they order a minimum monthly product supply, but are not required to maintain an inventory of products. The company states that it offers a “Satisfaction or Money Back Guarantee”.