For full disclosure, I want to point out that I am not affiliated with any multi-level marketing or direct sales companies, and that I don’t receive any compensation from the industry for my opinion on it.  I’m sharing this with you because after I wrote what is considered the most widely read, copied, and quoted MLM article in the history of the industry, I was accused of writing it to promote my own MLM business or the industry in general, which is not the case.

The term “MLM company” isn’t exactly accurate because the company is not necessarily defined by the fact that it uses a multi-level marketing structure. Instead, a good MLM will be a product-centric company, meaning that it will be, for example, a cosmetics company that uses an MLM structure. Test the product of the company you are interested in; the product must be something that you would willingly advertise even if you weren't working for the company.
The term “MLM company” isn’t exactly accurate because the company is not necessarily defined by the fact that it uses a multi-level marketing structure. Instead, a good MLM will be a product-centric company, meaning that it will be, for example, a cosmetics company that uses an MLM structure. Test the product of the company you are interested in; the product must be something that you would willingly advertise even if you weren't working for the company.
The real selling point for MLMs is that distributors can make money in two different ways. The first is money made from commissions from direct selling to consumers. And the second way to make money with an MLM is from the commissions made from sales of distributors below you in the pyramid (these are sometimes referred to as recruits or downline distributors).
MLM has stretched its sticky fingers out into just about every product market out there, so it’s kinda hard to do something new nowadays. But Jamberry Nails did it. Their adhesive, custom nail designs BLEW UP when they hit the direct sales floor. They built up an army of over 100,000 consultants in the time it takes most people to get a mediocre pay raise at their 9-5.

Don’t give up, and don’t throw money into areas where you don’t have to. There’s no such thing as completely free marketing leads – you are always risking something, whether it is your brand, or your future earning potential. However, with good networking, passion, and the right people, you can achieve success. Talk to some mentors and more experienced marketers today, and see what they have to say for you. You may be surprised at how much you can bring in, with the right choices when you are getting started. 

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Sulaiman Rahman, @sulrah. Sulaiman is the founder of UrbanPhilly.com, or UPPN – Urban Philly Professional Network. He was also an African-American Chamber of Commerce Chair. Sulaiman is a Philadelphia native and Penn graduate. He is also currently a Creative Ambassador for philly360 and long-time entrepreneur.

"I had pretty tough time getting my downline in order. With no leads coming my way through contacts, I decided to avail the services of a professional MLM leads provider. Business Opportunity Leads was my obvious choice due to the multiple guarantees you get while signing-up. Basically, I had nothing to lose when I signed-up because my business was going nowhere without quality MLM leads and your guarantees assured me that I won't be ripped-off of my hard-earned money. The results were terrific. Many leads turned into sales and my business was back on track. My HEARTFELT GRATITUDE TO YOUR TEAM!"
Fll-Inc can handle the pre-qualification of Business Opportunity Leads. This can be accomplished by gaining information from the leads about what their needs and goals may be. All of the leads are followed up with and examined carefully to ensure that they are suitable Business Opportunity Leads and that they will be able to provide the level of success or results that are desired.
I joined in the mid-90’s under a Dr that paid my way. We were somewhere in Paul Orberson’s dowline, below an AR kid making $80K+/month. I didn’t actually sign anyone as a rep, and just enjoyed doing the pitch to the crowd in the hotels, restaurants, and eventually auditoriums. I got paid by the Dr to tell the “long distance” story, and he went all the way to there top tier in under a year.
If you have decided that your current methods of lead generation aren’t providing you with the results that you need for optimal success with your business, why not consider trying out FII-Inc and discovering what our services can offer towards the lead generation for your business? Already trusted and acclaimed by many clients, our services have helped to fill in the gaps in service that many small businesses and new business owners simply aren’t able to provide on their own. At Fll-Inc, we understand that lead generation can be a large and demanding responsibility – which is why we take care of it for you.
For more information, John Oliver did a fantastic segment about the horrors of MLMs. The 2016 documentary, Betting on Zero, investigates the allegations that MLMs are nothing but legal pyramid schemes. This article also does a wonderful job of breaking down the reasons why MLMs are doomed to failure. I encourage anyone who is thinking about signing up for an MLM to watch these.
Many MLM companies do generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit. However, the profits of the MLM company are accrued at the detriment to the majority of the company's constituent workforce (the MLM participants). Only some of said profit is then significantly shared with individual participants at the top of the MLM distributorship pyramid. The earnings of those top few participants is emphasized and championed at company seminars and conferences, thus creating an illusion of how one can potentially become financially successful if they become a participants in the MLM. This is then advertised by the MLM company to recruit more distributors to participate in the MLM with a false anticipation of earning margins which are in reality merely theoretical and statistically improbable.[14]
Skills – There are certain technical skills you need for whatever industry you are a part of, so it’s important to develop those skills.  Although, they are a small fraction of what your success will be predicated on.  You must eventually learn to outsource the things that make the most sense to outsource, so that you can work on the business versus in the business.
Our Telephone Interviewed Leads are not just contact lists. Our Verification Department has contacted each individual lead before you receive it to ensure their seriousness in wanting to start a home based business. You will receive all of their contact information and best time to call so that you are able to contact them at a convenient time and speak with an individual that is sincere about making money from home. We also offer our Telephone Interviewed Leads in female only for any business that prefers contacting only women. 

Appreciate the hard work studying this… Im apart of the #1 company on there Advocare… have been for 7 years and one of the higher paid single guys in the nation… I just have to disagree with “over priced Products” comment. There is a mark up on every product in the world… Our products actually work which is why those endorsers you mentioned turn down high level incomes with other companies to endorse us for a stipend of products per month. Advocare has numerous people making a great profit and even more just enjoying a product they would pay double what they do for to feel the way they do. Success rate isnt low my friend… Its just the quit rate is through the roof. Highly recommend everyone seeing this and you sir to watch “Rise of the Entrepreneur” by Eric Worre on Itunes to get some serious facts about the MLM industry. Thanks for all the research and blessings!
MLMs are designed to make profit for the owners/shareholders of the company, and a few individual participants at the top levels of the MLM pyramid of participants. According to the U.S. Federal Trade Commission (FTC), some MLM companies already constitute illegal pyramid schemes even by the narrower existing legislation, exploiting members of the organization.[21] There have been calls in various countries to broaden existing anti-pyramid scheme legislation to include MLMs, or to enact specific anti-MLM legislation to make all MLMs illegal in parallel to pyramid schemes, as has already been done in some jurisdictions.[citation needed]
The Isreali immigrant brothers turned entrepreneurs behind Seacret Direct managed to take a cliche mall kiosk (you know, the ones that bother the crap out of you while you’re trying to shop) and turn it into a multi-million dollar global direct selling ccompany. Skincare products are pretty yawn-worthy nowadays, but Seacret’s dead sea products come with a 5,000 year history and a lot of fanfare.
Now that companies can easily sell directly to their customers online, people look to social media to get their recommendations for products, and the popularity of subscription beauty boxes, not to mention the fact that there are so many retail stores even in the most far out suburbs, I don’t see how the network marketing model is necessary anymore. The only people who defend them are the people who were trained to. This is because MLMs love to brainwash you into defending them against naysayers and demand you go on the offensive to anyone who might disagree. They may still have wide-eyed hope. It’s sad and terrible. The sooner these pyramid schemes are declared illegal and go out of the business, the better off the world will be.
When you work with us, you are working with one of the most established firms on the internet in terms of genuine, qualified leads. You can receive leads that are from 0 to 75 hours old or go for a longer view to select leads that are between 7 and 10 days old. If you would like the best premium “aged” leads, we have leads that are 30 days or older waiting for your contact.

Many MLM companies do generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit. However, the profits of the MLM company are accrued at the detriment to the majority of the company's constituent workforce (the MLM participants). Only some of said profit is then significantly shared with individual participants at the top of the MLM distributorship pyramid. The earnings of those top few participants is emphasized and championed at company seminars and conferences, thus creating an illusion of how one can potentially become financially successful if they become a participants in the MLM. This is then advertised by the MLM company to recruit more distributors to participate in the MLM with a false anticipation of earning margins which are in reality merely theoretical and statistically improbable.[14]


If you are Brand New to video and you’re not a 100% sure if you’re confident enough to bite the bullet, but you know that you SHOULD be doing videos, this is the best training that I can recommend. I’ve been through it and so have a lot of my clients and the feedback is amazing. This training will walk you through getting over your video fear and getting up and running fast with simple strategies!
But please do a little research before you blanket insult an entire industry or business model. I am a single mother with a 6 figure income because of MLM, nearly twice that when I’m actively working my business with both of the companies I represent, and while not everyone has the skill set to succeed in this business, the potential is certainly there, for those that do.
An example of a high-profile multi-level marketing company defending its practices is Herbalife Ltd., a manufacturer and distributor of weight-loss and nutritional products with more than 500,000 distributors. Although the FTC had been investigating Herbalife, it was activist investor William Ackman who shed a national spotlight on the company by shorting $1 billion of the company’s stock in 2013. Ackman accused the company of operating a pyramid scheme and backed his allegations with a bet the company’s stock price would fall under the weight of the scam.  
STATE OF THE ART LEAD MANAGEMENT SYSTEM: Our state of the art lead management system lets you sort and organize leads, setup meetings, schedule follow-up calls, schedule reminders for meetings and follow-up calls, create auto-responder messages and voice broadcast recordings and much more! Our tools save you countless hours of work and significantly improve your productivity.
Commenting on other blogs and social networking profiles will expand the MLM distributor’s own network of friends, generating a new group of free MLM prospects. This should not be confused with spamming. Commenting should be done on specific posts and not just in a haphazard manner. Remember; each comment will include the name of the MLM distributor and a link to their website, blog or social networking profile.
Walter J. Carl stated in a 2004 Western Journal of Communication article that "MLM organizations have been described by some as cults (Butterfield, 1985),[51] pyramid schemes (Fitzpatrick & Reynolds, 1997),[52] or organizations rife with misleading, deceptive, and unethical behavior (Carter, 1999),[53] such as the questionable use of evangelical discourse to promote the business (Höpfl & Maddrell, 1996),[54] and the exploitation of personal relationships for financial gain (Fitzpatrick & Reynolds, 1997)".[52][55] In China, volunteers working to rescue people from the schemes have been physically attacked.[56]
When you work with us, you are working with one of the most established firms on the internet in terms of genuine, qualified leads. You can receive leads that are from 0 to 75 hours old or go for a longer view to select leads that are between 7 and 10 days old. If you would like the best premium “aged” leads, we have leads that are 30 days or older waiting for your contact.
There are many benefits that are associated with hiring lead generation for a Business Opportunity Leads business. This is a professional service provided by experienced individuals who have been trained in lead generation for years. Having a strong foundation in lead generation and high quality results ensures that clients will have access to more reliable leads.
These are just some some of the companies we provide leads for: Ameriplan leads, Coastal Vacation leads, Herbalife leads, Ecoquest leads, Xango leads, Vemma leads, MLM leads, Mannatech leads, Noni leads, Morinda leads, Neways leads, Nuskin leads, Melaleuca leads, Monavie leads, Fruta Vida leads, Prepaid legal leads, Usana leads, Synergy leads, Eventis leads, Emerald Passport leads, Legacy leads, 4life leads, Lifeforce leads, Nikken leads, Mentors in Motion leads, Better Universe leads, Liberty League leads, and many more MLM leads. This is just a sample of the MLM Companies we work with. Our MLM Leads are compatible with all MLM Companies
This eco-friendly MLM is seriously committed: their headquarters are operated with wind power. They’re pretty future-facing in general, having implemented an innovative social marketing strategy amongst their reps. No one likes to be harassed on Facebook, but Modere’s social media plan is still 10 times more effective than holding home parties (kill me).

Great job on the top 25 MLMs. Really like what you’re doing for the industry as a whole. Your analysis is spot on. However, a closer look at retention rates for each company might give you another perspective on the value proposition of any given company. As a Doterra Wellness Advocate we are told by our corporate execs that we have a 65% retention rate with customers repurchasing the product within 3 months. And that if we based it on the industry standard of 12 months our retention would go up to 85%. I’m told that this is unprecedented in network marketing. So I’m believing that Doterra is succeeding because its selling a product that works and that users and word-of-mouth drive the business in the long run.
Getting leads is just one step in the sales cycle. Next, you need to qualify them to determine if they're a good fit, then make your pitch, and finally, follow up. Many network marketers don't like the sales process, but it doesn't have to be hard or scary, especially if you start with leads who've come to you specifically to know about what you offer.
You are right in that most MLM have monthly dues and have high entry fees to be distributors or consultants. You are also right in that most MLM companies focus on recruitment and not product sales. I’ve been working with Arbonne now for quite a while and none of those comments apply to this company, which is why I believe they have survived and are only growing at this point, despite some people’s opinion that they will soon be relics like Mary Kay. To become a consultant is a mere $75 dollars, the kit is involved with all free samples and material. Product loading is prohibited. Each event we host regularly ends with most if not all attendees becoming a preferred client for $20 joining fee for the first year and a $15 renewal every year with no monthly expectation and a guaranteed minimum of 20% off of all stock at all times and 40% off of all packages at all times. Not only that consultants can will their business down 6 generations, and the Mercedes incentive is for a purchase, not a lease. We do look to grow our network, but we emphasize this takes hard work and is not a get rich quick scheme. While you hit the nail on the head with most MLM businesses, there are MLM businesses like Arbonne who are a cut above the rest and who are in the habit of not putting pressure on anyone attending to either purchase or join as a consultant. We only want the best in our network and we have thousands of examples of very successful men and woman to show for it. Great article!!!
Recruitment is an integral part of any MLM, but it doesn’t need to be the focus. Whenever MLMs charge high startup fees, require high recruitment for a commission, do not provide sales training, or otherwise value recruitment over product, that’s a clue that it is not a good MLM to join. Network marketing companies should rely on networks to sell products, instead of only recruiting your network.

The ultimate way to do this is "bring value to the marketplace". I have learned and realized that how we do business these days is all about relationship building! All the great leaders and the self-made millionaires/billionaires, they taught us only one amazing thing that really works! ---- "be a person of value and a person of service!". Create value. Bring value to the marketplace. Provide solutions to peoples' problem... be out there helping as many people as you can! And believe me, leads and money will naturally come. And one more thing --- by doing this, you will gave fun building your business! Think about that!
The main reason why leading world companies create accounts in social networks is to attract traffic to landing pages and websites. YouTube's video hosting by the number of search queries is second only to the Google search engine, and you can attract some of this huge traffic flow to your site / landing page by simply posting your video (and related links to your web resources) on this hosting.
For more information, John Oliver did a fantastic segment about the horrors of MLMs. The 2016 documentary, Betting on Zero, investigates the allegations that MLMs are nothing but legal pyramid schemes. This article also does a wonderful job of breaking down the reasons why MLMs are doomed to failure. I encourage anyone who is thinking about signing up for an MLM to watch these.
In a similar fashion, when you eliminate money from the network marketing industry, a new perspective emerges.  Personally speaking, I love talking with people who are in this industry because they are always reading, posting, and sharing something inspirational.  They have goals, a dream board, and are generally using the products that they are selling to improve the way they look and feel.
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